#AkeleNahiHaiAap is a unique campaign started by Delhi Police to educate women on rights and laws protecting them. The campaign #AkeleNahiHaiAap has been created to tell women Delhi Police is there with them. In this, they created small videos and posted on You Tibe educating women on various crimes, distress and ways to contact for help. The campaign has been garnering attention and appreciation from all quarters for its publicity on public transport where Delhi Police personnel have been deputed as models for the ads and anchors in You Tube videos. Not only this but the print and electronic ads came out with QR codes for viewers to scan and view the videos on YouTube.