New Delhi, July 6
The Delhi Police have launched a branded merchandise line in association with designer Ritu Beri on the occasion of the First Commissionerate Day Parade.
The newly launched line of designer brand includes apparel, handbags, backpacks, duffel bags, purses, wallets, belts, caps, cufflinks, keychains, and other fashion accessories.
The product range was launched at the parade venue at New Police Lines by Lieutenant Governor Vinai Saxena and Delhi Police Commissioner Rakesh Asthana.
Ritu Beri also spoke at the occasion, explaining that the inspiration behind the merchandise was the service of the Delhi Police.
She said, “The merchandise is inspired by the unflinching spirit of Delhi Police personnel who defy extreme conditions while giving various services to citizens. The best quality merchandise with the department’s logo and messages have been created after deep research, keeping in mind the global trends, duties and responsibilities of police, and public expectations.”
The launch of the designer range of products of Delhi Police is a step ahead to modernize the force.